Browsing All Posts filed under »online presence«

Are you a Facebook fan?

March 20, 2013

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I love how my blog ideas come to me through my everyday activities. This post came out of a simple question from my husband, “Do you hit “like” for Facebook Fan pages?” My first response was, “No way, I have no interest in big companies and their products. They only want me to “like” their […]

What’s in a name?

February 20, 2013

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For marketing and branding, a good name is key. The name of a product, service or company should reflect the essence of it. As a marketing person, I should be quite creative right? This is true most of the time, but I’m stuck on thinking of a catchy name for my new fitness and health […]

Reflections on the end of summer

September 12, 2012

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I’m torn about summer coming to an end. On one hand, I will miss all the hours of daylight. I love getting up early – can we say 4 am?. By the time I’m done with my healthy breakfast at 5 am, it’s already getting light outside. On the other hand, this has been a […]

The Internet – too much of a good thing

August 15, 2012

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Knowledge is power and making an informed decision requires information. That’s what the Internet is for, right? I agree, with some reservations. I have been having lots of pain in my right hip and it’s getting worse, not better. This is in spite of resting it, which has been driving me crazy, since I love […]

Unexpected benefits of blogging

August 2, 2012

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Why blog? For me, the reasons are many: to improve my writing, to create an effective online presence, to learn more about technology, to add structure to my life. And the list goes on. Blogging is also about connecting with others. This came true for me in a very special way recently when I reconnected […]

7 tips for effective calls to action

July 26, 2012

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If you want to use your blog for lead generation, you must have a relevant call to action. A call to action is something that causes the reader to act. I recently had the pleasure of hearing David Wells speak at WordCamp Boston 2012. David is a Marketing, Web Development and Social Media consultant. His […]

3 big marketing mistakes and how to fix them

July 19, 2012

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Popular advice in social media is to “fail fast, try again and fail forward.” I take issue with this statement. First impressions count and if you’ve made a bad first impression, it’s very hard to correct that. Some recent marketing mistakes brought this home to me. Here are 3 big marketing mistakes that you should […]

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