Browsing All Posts filed under »marketing«

Secrets of successful teamwork

February 16, 2012

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I’m active in several professional associations. I do this because I want to meet new people, build my skills and most importantly becasue I want to give back. One organization has it right and another has a ways to go. Both of these groups have people who are: **committed to the cause **smart **hard working.… [Read more…]

Lessons learned from the Super Bowl

February 9, 2012

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Now that the excitement has died down from the Super Bowl, we can reflect on what happened. Even though I live in Boston, I am not a football fan. I still don’t understand the appeal of very large men jumping on top of each other. Of course, if I were to get paid millions of… [Read more…]

3 Fatal Social Media Mistakes and How to Avoid Them

January 19, 2012

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  We’re all into social media now – even the baby boomers like myself. I must be getting crankier in my old age because social media is really starting to annoy me. Or should I say certain actions in social media are very annoying. My top 3 annoyances in social media: 1. Asking your network… [Read more…]

My 2011 Blog year in review

January 12, 2012

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The WordPress.com stats helper monkeys prepared a 2011 annual report for this blog. Here’s an excerpt: A New York City subway train holds 1,200 people. This blog was viewed about 4,700 times in 2011. If it were a NYC subway train, it would take about 4 trips to carry that many people. The most used… [Read more…]

Is it selling or is it annoying the customer?

December 15, 2011

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Maybe I’m just getting cranky in my old age, or maybe the holiday stress is getting to me. I have finally had it with my bank. I used to love Citizens Bank, they were somewhat quirky, but provided friendly service. Now, whenever I go to a branch, or call their Customer Service line, I am… [Read more…]

A failure to communicate and how to fix it

November 9, 2011

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  It’s amazing how a failure to communicate can derail things. I’ve seen several examples over the past few weeks. The fixes are simple and it’s too bad that they didn’t happen. The most telling example I’ve seen so far: I’m part of a job search group. We share leads and encouragement. This is as… [Read more…]

How NOT to communicate with clients

October 20, 2011

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There are literally hundreds of blog posts and other articles out there about best practices in marketing. I love reading and learning about these. A recent example reminded me what NOT to do. We recently received a notice in our mailbox, telling us about some upcoming work being done to the water pipes on our… [Read more…]

Four simple marketing ideas that will make you shine

October 13, 2011

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We all are marketers to some extent. Whether you have the word “marketing” in your job title or even if you’re a behind-the-scene programmer, you may need to sell your ideas or approach to your users or your manager. A few months ago at Boston BarCamp 6, an unconference held at MIT, I heard Jonathan… [Read more…]

Lessons learned from entrepreneurs at FutureM

October 6, 2011

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I spent a fascinating week at the FutureM conference, where leading marketers and technologists shared their knowledge. It was a wonderful experience. Every session was presented by one or more successful entrepreneurs. As I listened to them speak, I started feeling very inadequate. I’ve had the same training as many of these folks, but ended… [Read more…]

What is the future of Marketing in Massachusetts?

September 28, 2011

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    The first FutureM session that I attended was, “Massachusetts: The Future of Marketing is Here.” As a long-time Massachusetss resident, I was especially interested in this session. Even though this talk was about Massachusetts, we can all learn from the thoughts expressed by the panel. On the panel were: Karen Spilka – Massachusetts… [Read more…]

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