Browsing All Posts filed under »technology«

What’s new in marketing

June 26, 2013


Last week was a fun and productive one. I attended a marketing conference and a social media seminar. But, I also had writer’s block and was drawing a complete blank on what to write in my blog this week. So, when all else fails, I write about what I learned. I love going into Boston. […]

7 tips for effective calls to action

July 26, 2012

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If you want to use your blog for lead generation, you must have a relevant call to action. A call to action is something that causes the reader to act. I recently had the pleasure of hearing David Wells speak at WordCamp Boston 2012. David is a Marketing, Web Development and Social Media consultant. His […]

How to build a social business

June 29, 2012

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I recently attended the Enterprise 2.0 Conference in Boston. Building a Social Business was this year’s theme. It is here that I learned about the latest technology trends and tools that will help make businesses more efficient and productive. Since I’m all about efficiency and technology, this conference was especially interesting to me. Here are […]

WordCamp NYC 2012 – an excellent adventure

June 15, 2012


What happens when you combine WordCamp with New York City? An excellent adventure! WordCamp NYC 2012 came back after an 18 month hiatus. The fun took place June 9 – 10 at Baruch College. This WordCamp was blast for so many reasons. Not only did I learn some new blogging tips at WordCamp NYC 2012, […]

Three big ideas from IDEAS Boston

November 17, 2011


I was very fortunate to attend the 2011 IDEAS Boston Conference. IDEAS Boston is a unique event where some of the region’s leading thinkers from every imaginable sector push boundaries and share their latest big ideas to create fertile ground for innovation. A big thank you to Bobbi Carlton and Mass Innovation Nights for providing […]

Lessons learned from entrepreneurs at FutureM

October 6, 2011

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I spent a fascinating week at the FutureM conference, where leading marketers and technologists shared their knowledge. It was a wonderful experience. Every session was presented by one or more successful entrepreneurs. As I listened to them speak, I started feeling very inadequate. I’ve had the same training as many of these folks, but ended […]

What is the future of Marketing in Massachusetts?

September 28, 2011


    The first FutureM session that I attended was, “Massachusetts: The Future of Marketing is Here.” As a long-time Massachusetss resident, I was especially interested in this session. Even though this talk was about Massachusetts, we can all learn from the thoughts expressed by the panel. On the panel were: Karen Spilka – Massachusetts […]


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