Browsing All Posts filed under »technology«

Have you been to an unconference?

March 15, 2011

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Not only is technology changing the way we do work, but it’s also changing the way we think about everyday things. A current trend is for unconferences, or camps. The goals for these events are: sharing knowledge, helping others and having fun. The attendees are the experts and there are no formal panels. Unconferences can […]

Mobile marketing madness

March 9, 2011

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I had fun at the recent Mobile Camp Boston 2011. I’ve been hearing that marketing via mobile devices is the wave of the future, so I want to learn all about this. Here’s what I learned about mobile marketing: 1. QR codes are dead. I knew I was out of my element when the first […]

The future of news in an online world

November 23, 2010

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Are newspapers dead? I think that the delivery of news has changed and that newspapers are no longer the preferred medium for most people. The final FutureM Conference session that I attended was on “The Future of News: Payments, Platforms and Places.” Here are the thoughts of these news experts. The panelists: Bianca Bosker - […]

How to build a better website

November 3, 2010

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Another great FutureM Conference session was “A Webiste Makeover Event: The Future Face of Digital Business.” As a person who helps companies build better websites, I was particularly interested in this event. The speakers: Richard Banfield – CEO of Fresh Tilled Soil, which designs web interfaces for entrepreneurs. Chris Merrill – CEO of Super Web-o-Matic, […]

Use new rules of customer engagement to your advantage

October 26, 2010

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What does marketing success mean? Getting customers, engaging customers and keeping customers. A FutureM Conference session, “Harnessing New Methods of Customer Engagement,” addressed this. The panelists were some heavy hitters from successful companies, so it was great to hear their perspectives. The panelists: John Meyer – CEO of Axciom. Axciom is a global interactive marketing […]

What is the future of marketing?

October 20, 2010

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No one can predict the future, but one can study current trends and extrapolate future trends. At a recent FutureM conference session on “The Future of Digital Strategy,” several marketing experts shared their views on the future of marketing. This panel was especially interesting because the companies were not your typical online marketing companies, they […]

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